Jace quit his cushy tech job in 2011 and decided to start a breakfast food cart in Portland called Fried Egg I’m In Love, combining his love of food, music, and puns into one little business. The idea exploded like a runny yolk, and soon people were lined up on the sidewalk to try his sandwiches. He now has a restaurant version of Fried Egg I’m In Love, as well as two food carts as part of his “egg-pire.”